Founder,
builder,
marketer.
I'm Arjan — founder of Flowboost, building Google Ads automation for eCommerce and SaaS. I write about marketing, automation, and building things that last.
About Arjan.
Marketing meets
automation.
Hi, I'm Arjan — 21, based in Rotterdam. I build products at Flowboost and write about marketing, automation, and the craft of building things on the internet.
I started as a web designer at 17, but Google Ads caught me — the mechanics, the automation, the compounding. Today I run Flowboost, managing over €1M/month in ad spend and a community of 8,500+ people sharing scripts and tools.
Read the full story →Writing.
All posts → Apr 2026 Why I label every product before spending a single euro Product labels are the most underrated lever in Google Ads. Here's how I think about them. Mar 2026 What managing €1M/month in ads taught me about attention Spend enough money on Google Ads and you stop thinking about tactics. You start thinking about systems. Feb 2026 How the Flowboost Library grew to 8,500 members I didn't set out to build a community. I set out to solve a problem I had.