Building on
the internet.
I'm Arjan — founder of Flowboost, building Google Ads automation for eCommerce and SaaS. I write about marketing, automation, and what it means to build something real.
Writing
- 10 Apr 2026 Why I label every product before spending a single euro
- 18 Mar 2026 What managing €1M/month in ads taught me about attention
- 27 Feb 2026 How the Flowboost Library grew to 8,500 members
Projects
- 2024 Flowboost Library A digital library of Google Ads scripts, bundles, and AI tools.
- 2024 Performance Labelizer A Google Ads script that automatically labels products by performance, so your campaigns can bid differently on heroes, long-tail, and drains.