I didn’t set out to build a community. I set out to solve a problem I had.
The problem: Google Ads scripts are powerful, but most of the good ones are locked inside agencies that don’t share them. The public ones are mostly outdated, poorly documented, or built for edge cases. If you wanted something reliable, you either had to build it yourself or pay someone to build it for you.
I started sharing scripts I’d written for my own accounts. Not polished products — just working code with a short explanation of what it did and why. I put them in a Google Drive folder and linked it in a few PPC communities.
Within a month, 200 people had asked for access.
What I got wrong at first
My first instinct was to keep everything free and open. Democratize the tools, let everyone have them, grow through word of mouth.
The problem with free is that it creates the wrong relationship. When something is free, people don’t use it carefully. They download it, maybe run it once, then forget about it. There’s no commitment.
More importantly, free gives you no feedback loop. You don’t know who’s using what, what’s working, what’s broken. You’re flying blind.
When I introduced a simple structure — some scripts free, more advanced ones inside a paid library — two things happened. Usage quality went up because people had skin in the game. And I started getting real feedback: bug reports, feature requests, questions that revealed what people were actually trying to do.
What community actually means
“Community” is one of those words that gets thrown around so much it loses meaning. For me, it means one specific thing: people who are trying to solve the same problems you are, and who are willing to share what they learn.
The Flowboost Library isn’t really about scripts. It’s about a certain type of marketer — someone who runs Google Ads seriously, who has outgrown the dashboard, who wants to understand what’s happening under the surface. The scripts are a shared language for that group.
When someone posts a question about a label threshold or a bid adjustment script, the answers don’t just come from me. They come from other members who’ve run the same script on different account types and have opinions based on real data.
That’s the thing that’s hard to build and easy to underestimate: the knowledge that accumulates between members, not just from me to them.
What I’d do differently
Start charging earlier. Not because money is the goal — because pricing forces you to be clear about what the product actually is. Free is easy to say yes to. Paid requires you to articulate why it’s worth it, which forces clarity.
Also: document everything from the start. The scripts are one thing. The why behind each script — the logic, the tradeoffs, the edge cases — is what makes them useful long-term. I wrote a lot of that documentation retroactively, which took twice as long.
Where it’s going
8,500 members is meaningful but it’s not the point. The point is whether those 8,500 people are running better accounts because of what they learned here. That’s a harder thing to measure, but it’s the right question.
The next thing I’m focused on is making the library more dynamic — scripts that update as Google’s platform changes, documentation that reflects real-world usage, not just intended usage. Closer to a living resource than a static download.
That’s the work.