Leverage the Power of ChatGPT in Google Tag Manager: A Case Study

September 12, 2023

Reading time: 2 minutes

Exploring ChatGPT

Hey, Arjan here!

As a digital marketer, I’m constantly looking for tools that can simplify tasks and improve efficiency.

One such tool that has been a game changer is OpenAI’s ChatGPT.

From writing scripts for Google Ads to troubleshooting issues in Google Tag Manager, ChatGPT has become an essential part of my toolkit.

How I’ve Used ChatGPT for Google Ads

ChatGPT has been incredibly valuable in the realm of Google Ads.

To date, I’ve used it to write over 25 Google Ads scripts.

One of the most well-known among these is the Flowboost Labelizer.

This script has not only improved the efficiency of my Google Ads operations, but also helped optimize my marketing strategies.

The Challenge with Google Tag Manager

While ChatGPT has proved its mettle in Google Ads, I hadn’t used it for Google Tag Manager until recently.

I came across a challenge where the datalayer variable EcommProdid was not matching with the Google Merchant Center product id.

This discrepancy posed significant issues for my Google Ads campaigns, and I needed a solution.

The Solution with ChatGPT

Upon facing this issue, I turned to ChatGPT for assistance.

By the way, my developer for such things was on vacation.

With the ‘act as’ prompt, I asked ChatGPT for help.

It provided a solution that resolved the issue efficiently and effectively, here is the link to the solution provided by ChatGPT.

The Impact of Using ChatGPT for Google Tag Manager

The use of ChatGPT in resolving the Google Tag Manager issue has had a significant impact on my operations.

It has not only resolved the existing issue, but also equipped me with a reliable resource that I can turn to for future challenges.

It’s clear that the potential applications of ChatGPT extend far beyond just Google Ads and into other areas of digital marketing.

Thanks for reading!

If you have found this valuable, feel free to let me know. My dm on LinkedIn is always open.