Hey, Arjan here!

This is my first blog post, so stay with me!

2nd PPC Mastery meetup

On June 22, 50 Google Ads specialists came to the PPC Mastery meetup in Utrecht. It was the second meetup hosted by Bob & Miles.

Miles McNair invited me to speak at the meetup, and it was a pleasure to speak to all who attended.

At the meetup, I gave a live workshop where I shared my insights on leveraging ChatGPT with Google Ads.

While I’ve got a list of 20+ things to improve for next time, the feedback was heartening.

The talks

Besides me two others were invited to speak at the event. Bob Meijer and Ruben Runneboom.

Bob showed a case study on combining AI with product feed optimization.

He has created a Google Ads script that allows you to enable or disable search ad groups based on store inventory.

While the experiment isn’t completed, give him a follow for when it is.

He will certainly share his results.

Meanwhile, Ruben shared the importance of a basic marketing strategy.

Many marketers make the mistake of not knowing the break-even roas or the right target roas.

With his created calculator, you can calculate your break-even and target roas.

The calculator can be found here.

Live workshop: what I talked about

In my workshop, I demonstrated how to use ChatGPT to create Google Ad scripts.

I explained why AI is important and why every Google Ads specialist should care.

After getting some script ideas from the audience, I started the demonstration.

Not everything went well and ChatGPT gave the wrong answer.

Since I understand how I could fix that, I showed this to the audience.

After a 20-minute demonstration, I concluded the presentation.

Live workshop: the resources

Many have asked if I could share the presentation and prompts.

I am happy to share them here.

In the near future I will explore more ways on how to use ChatGPT for Google Ads.

If you want to follow my progress and insights do follow me here.

The presentation

You can view the presentation here.

The prompts

Building the script

As a specialist in Google Ads and an expert in javascript coding, please develop a Google Ads script that performs the following tasks. Utilize the latest information and knowledge pertaining to javascript code. Additionally, please provide an explanation of the script you created and the steps you took to develop it.

Explain what the script does

As a specialist in Google Ads and an expert in javascript coding, could you please provide a thorough explanation of each element within this script? Specifically, I am interested in understanding the purpose and function of the various functions, if statements, for loops, and do statements. A detailed breakdown of each component would be greatly appreciated.

Solve an error

As a specialist in Google Ads and an expert in javascript coding, can you provide a detailed explanation of the steps to rectify the error reflected in the log output?

Make specific changes in the script

As a specialist in Google Ads and an expert in javascript coding, I am seeking assistance in optimizing a Google Ads script. I would like you to implement specific changes to the script and provide a detailed explanation of the modifications made and the reasoning behind them.

Tell me more about the script

In 350 characters or less, write a brief description of the script that highlights its purpose and benefits. Avoid technical jargon and focus on persuading the reader to use the script.

Make the script run faster

As a specialist in Google Ads and an expert in javascript coding, I am seeking assistance in optimizing a Google Ads script. My specific request is for you to modify the script in a way that will enhance its speed. Can you provide me with your expertise in this matter and apply it to the provided script?

Detailed explanation of needed changes

As a specialist in Google Ads and an expert in javascript coding, I am seeking assistance in optimizing a Google Ads script. Please provide a detailed explanation of the specific modifications that should be made to the current script.

Add logging to the script for debugging

You are a Google Ads specialist with expertise in javascript coding. I am currently looking for help to optimize a Google Ads script. Specifically, I would like to add a few logger.logs to certain parts of the script in order to improve clarity and understanding of what is happening. However, I am not looking for any extreme changes to be made. Can you assist me with this task?

Format

-- Prompt --

-- Tasks --

-- Script/code --

With these prompts I have made some advanced Google Ads scripts.

You can find these scripts here.

The community

I’m glad to meet both new and familiar faces who share a common passion.

We all talked about Google Ads, freelancing, fitness and much more.

On the way back to the train station, me and several others concluded that this felt like a group of friends.

The community Bob & Miles have created is truly amazing.

You can learn more about the Google Ads community here.  

Thanks for reading!

If you have found this valuable, feel free to let me know. My dm on LinkedIn is always open.